Here's Why You Should Be Using Facebook Lead Ads

Facebook just had their annual conference for developers and advertisers last week, called F8. In and amongst the many announcements were some fascinating numbers. One of the most notable, if you haven't taken notice already, is the percentage of Facebook users who are on mobile.

I have to admit, it has taken me longer than it should have to r...

Do you know you need to get started with Facebook Advertising but just hasn't been a priority yet? Maybe this will help ... I am very pleased to have a post I wrote, 5 Amazing Facts You MUST Know About Facebook Advertising, published today on the Cision Blog. Follow the link to read the entire post. Executive summary: FACT #1 - Facebook has over 1 billion daily active users who, on average, log...

Facebook Retargeting is quite a hot topic these days. Do you know why? I found this great infographic, 8 Cool Facts About Facebook Retargeting (You Must Know) which nicely sums up the reason remarketing has so much sizzle these days.

But, in a nutshell, it comes down to these key facts ... Only 2% of first-time website visitors are ready to buy So what about the other 98%? You spent a good d...

"Personalization is the bedrock of modern marketing. If we have data about our customers, we can personalize every message for them." - Dawn Of The Digital Marketer What Are Facebook Custom Audiences? Facebook Custom Audiences are very simple. When you hear custom audience, think list. A custom audience is Facebook's term for a list of its users that can be used for ad targeting.

Custom audie...

Who doesn't want a more profitable business?

Maybe you are like me. You spend a bunch of time trying to learn all there is about high performance funnel marketing.

You follow all the Facebook advertising gurus ... Jon Loomer, Amy Porterfield, Ryan Deiss, Keith Kranc, Molly Pittman, and Mari Smith.

You take all the Facebook advertising courses ... join all the digital marketing membership ...

Guess what? CTR is irrelevant.

At the end of the day, it is a meaningless stat. Here is why ...

Would you rather have a .5% CTR (click-through-rate) on 1000 ad views or a 2% click thru? On the surface, you might think 2%. But the correct answer is … it depends.

What if the .5% clicks converted all the way to the sale at a rate of 20%. And the 2% clicks? None converted. Which would you r...