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The Great Guide To Facebook Custom Audiences

The Great Guide To Facebook Custom Audiences

“Personalization is the bedrock of modern marketing. If we have data about our customers, we can personalize every message for them.” – Dawn Of The Digital Marketer
What Are Facebook Custom Audiences?
Facebook Custom Audiences are very simple. When you hear custom audience, think list. A custom audience is Facebook’s term for a list of its users that can be used for ad targeting.

Custom audiences are not a new concept. They are an old marketing concept applied in a new way. We have been segmenting lists and delivering targeted messaging forever. First direct mail. Then email. Now online ads.

In your email provider, … ..

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