I could call this post "Infusionsoft Double Opt-Ins That Don't Suck!"

Imagine this ... You have put together the world's most valuable lead magnet. You spent money on Facebook advertising to get a new contact to opt-in to your lead magnet. Then, being the good citizen that you are, you sent them a double opt-in request, and ...

<Crickets!>

Frustrating, right? You could be losing 80...

Way back then ... who could've known?

The year was 2000 ... an absolute eternity ago in this Internet age. Think about how the world of small business has changed since then.

How could we have possibly known, way back then, that leads that cost $100 - $200 a piece would cost as little as 20¢, just 15 years later? Or that many small businesses would be too busy working to look up and see...

"A successful entrepreneur is one who has more money in his or her bank account at the end of the day than they did at the beginning." ~ Jerry Colonna (Reboot Podcast) What a nice simple way to think of business. But how do we do it? Simple ... ROI! ROI! ROI! You have two resources: time and money. Of the two, time is more precious. Every single day, when you spend your time and money, you se...

In a recent post to the IS Beginner Facebook Group, someone asked how to put a contact in a sequence based on when they were signing up. In other words, Joanne wanted the contact to go in one sequence if it was before a certain date and time and a different sequence if it was after that date and time.

The scenario was this: The campaign was registering people for a teleseminar. If they register...

If you do something more than three times, automate it.

I had heard this mantra before, in the halls of Infusionsoft. Jordan Hatch wrote a blog post recently called, "How To Get 1920 Minutes Of Your Life Back", that gave some of the back story.

Jordan says:

Actually, his math is wrong. 80 hours * 4 weeks is 19,200 minutes. Even better. (Note, glad someone else is bad at deci...

Zapier is a cheap and easy way for you to make 3rd party apps talk to one another without knowing any code. But unbeknownst to most people, it can also be used to make Infusionsoft do more, without any other third party application. In this video, Kim spills all her best Zapier tricks ...

Time Stamped Video Notes: 01:15 – What is Zapier? 02:10 – My Problem Solving Hierarchy 0...