Facebook Custom Audiences

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As is always the case with any sales, it is much easier to sell your products or services to existing customers than it is to seek out new customers. With that said, the ideal solution to increasing your sales leads is by strengthening and enhancing your current customers and connections by way of Facebook Custom Audiences. One of the biggest mistakes that businesses make when starting out on Facebook is to neglect their own existing connections and instead focus their efforts on searching out new audiences based on interest. This is detrimental to your business because existing connections are your most important audience of all. Why, you ask – simply because they already know your business and your services or products.

Custom audiences allow you to utilize your current databases, such as your email lists, to reach out and find your existing customers on the Facebook platform. These audiences are made up of people who have already purchased from you at one time or another or have interacted with you in other capacities. These are the people who will want to hear from you again. However, in order to efficiently reach your existing customers and fans and be able to create Custom Audiences, it is important that you categorize and separate your lists depending on the source of their prior interaction with you. For example, you should have one list for those people who have actually bought your product or service, another list for your newsletter subscribers, and still another list of those who have taken some sort of action on your website.

Creating these separate group lists enables you to get the most out of your data by delivering relevant messages to your individual audiences. One of the best ways to use your Custom Audiences is to build out your existing audience on Facebook. To accomplish this, simply create a Custom Audience from one of your separated groups, perhaps those who have purchased a product from you in the past. Next, build a simple but effective Facebook ad with a specialized message such as “You previously purchased Version 1 of our product; we have now come out with Version 2.” If your specialized group list consists of excessive members, utilizing the Power Editor tool that Facebook provides will give you the capability of creating multiple and afford you complete control of all your ad campaigns. Finally, once your ads have been created, target these newly created ads to your “purchased from me previously” audience who are on your Facebook page. This simple technique resonates well, and will typically produce positive results.

Using your website Custom Audiences to connect with fans and people on Facebook who have previously purchased products from you is a powerful tool, as is the use of the Facebook Power Editor. These innovative tools easily accessible on the Facebook platform can effectively and efficiently increase your customer base by way of specialized audiences and ad messages, and ultimately increase your company’s overall presence as well.