5 Powerful CRM Retargeting Ideas You Should Steal

Very, very excited to have my article, 5 Powerful CRM Retargeting Ideas You Should Steal, published on Inbound.org yesterday.

The editors of Inbound were as thorough as my book publisher! LOL!

But I guess that is why Inbound is held in such high regard. They don’t take just anything and they make sure what they publish is highest quality.

In the article, I give an overview of CRM retargeting and why it’s so important to digital marketers. Then I give five ways you can immediately put CRM retargeting to work in your advertising strategy.

In a nutshell, CRM … ..

8 Cool Facts About Facebook Retargeting (You Must Know)

Facebook Retargeting is quite a hot topic these days. Do you know why?
I found this great infographic, 8 Cool Facts About Facebook Retargeting (You Must Know) which nicely sums up the reason remarketing has so much sizzle these days.

But, in a nutshell, it comes down to these key facts …
Only 2% of first-time website visitors are ready to buy
So what about the other 98%? You spent a good deal of time and effort to drive that traffic.

Well, that is where remarketing comes in. Here are some more key facts:

Visitors who are retargeted are 70% more likely to convert

Retargeting improves the … ..

The Great Guide To Facebook Custom Audiences

“Personalization is the bedrock of modern marketing. If we have data about our customers, we can personalize every message for them.” – Dawn Of The Digital Marketer
What Are Facebook Custom Audiences?
Facebook Custom Audiences are very simple. When you hear custom audience, think list. A custom audience is Facebook’s term for a list of its users that can be used for ad targeting.

Custom audiences are not a new concept. They are an old marketing concept applied in a new way. We have been segmenting lists and delivering targeted messaging forever. First direct mail. Then email. Now online ads.

In your email provider, … ..

7 Step System For Facebook Advertising Success (Part 2)

Who doesn’t want a more profitable business?

Maybe you are like me. You spend a bunch of time trying to learn all there is about high performance funnel marketing.

You follow all the Facebook advertising gurus … Jon Loomer, Amy Porterfield, Ryan Deiss, Keith Kranc, Molly Pittman, and Mari Smith.

You take all the Facebook advertising courses … join all the digital marketing membership groups.

But it is all really overwhelming.
7 Step System For Facebook Advertising
What I do best are systems. A system is a set of steps, that when repeated over and over again, yield the same result.

So it is no surprise I … ..

What is a good Click-Through-Rate (CTR) for a Facebook ad?

Guess what? CTR is irrelevant.

At the end of the day, it is a meaningless stat. Here is why …

Would you rather have a .5% CTR (click-through-rate) on 1000 ad views or a 2% click thru? On the surface, you might think 2%. But the correct answer is … it depends.

What if the .5% clicks converted all the way to the sale at a rate of 20%. And the 2% clicks? None converted. Which would you rather have?

So, on the one hand, CTR is a useless metric. We focus on it because that is what Facebook gives us. The proper metric … ..

How To Create Infusionsoft by Keap and Facebook Ad Campaigns That Work Together To Increase Conversions and Lower Ad Costs

In this training, we are going to cover how to create Infusionsoft by Keap and Facebook Ad campaigns that work together to increase conversions and lower ad costs.

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Time Stamped Index of the Video

0:01 – Welcome message
1:41 – Four pre-requisite concepts: 1. Pixels – 2. Custom Audiences – 3. What Sync2CRM does – 4. Leaky Buckets
2:10 – Facebook Pixel – a Facebook pixel to put onto your website and landing pages to track conversions page visits
3:54 – Pixelling – Driving someone to your website to pixel them.
4:43 – What was the “Email List” is now … ..