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How To Create Infusionsoft and Facebook Ad Campaigns That Work Together To Increase Conversions and Lower Ad Costs

by Kim Snider - Get free updates of new posts here

In this training, we are going to cover how to create Infusionsoft and Facebook Ad campaigns that work together to increase conversions and lower ad costs.



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Time Stamped Index of the Video

  • 0:01 – Welcome message
  • 1:41 – Four pre-requisite concepts: 1. Pixels – 2. Custom Audiences – 3. What Sync2CRM does – 4. Leaky Buckets
  • 2:10 – Facebook Pixel – a Facebook pixel to put onto your website and landing pages to track conversions page visits
  • 3:54 – Pixelling – Driving someone to your website to pixel them.
  • 4:43 – What was the “Email List” is now the “Pixel List”.
  • 5:40 – Facebook Custom Audiences – A list of Facebook users who meet certain criteria, comparable to a saved search of contacts in Infusionsoft.
  • 7:37 – Dynamic Custom Audiences – Decreases ad costs and increases conversions as you are only showing relevant ads to the right people at the right time
  • 9:19 – Sync2CRM – Syncs custom audiences in Facebook using Saved Searches in Infusionsoft
  • 10:00 – Automate Facebook campaigns like Infusionsoft campaigns
  • 11:03 – You can find the Sync2CRM demo here.
  • 12:12 – Leaky Buckets – All the contacts in a campaign who you cannot reach or who do not reach the next goal in your campaign
  • 13:08 – Customer Journey example – From “Cold Traffic” to “Paid Subscriber”
  • 15:42 – Customer Journey chart and “Leaky Bucket” metrics
  • 18:55 – Power of combining email with Facebook Ads campaigns
  • 20:05 – Reverse engineering the customer journey
  • 21:30 – Reverse engineering an Infusionsoft and Facebook Ads marketing campaign
  • 23:20 – Facebook Ad objectives explained
  • 25:04 – Facebook Ad campaign that drives cold traffic to content
  • 27:15 – Offering a lead magnet and targeting with Custom Audiences
  • 33:45 – Attend webinar campaign – email sequence to get subscribers to watch the webinar
  • 35:14 – Customer onboarding sequence to convert free trial signups to subscribers
  • 35:36 – Customer feedback sequence to get valuable feedback and reviews on the Infusionsoft Marketplace
  • 36:50 – Let’s turbocharge this Infusionsoft email campaign through Facebook retargeting
  • 37:40 – Power Booster Ad Campaign #1 – Automated Facebook Ad campaign going after the people that did not register for the webinar
  • 41:19 – Power Booster Ad Campaign #2 – Campaign targeting people who have registered for the webinar, but haven’t yet attended
  • 42:12 – Example ad targeting and ad creative for campaign
  • 43:10 – Power Booster Ad Campaign #3 – Targeting subscribers who have attended the webinar, but never signed up for the free trial
  • 43:56 – Power Booster Ad Campaign #4 – Getting more free trial users to convert to paid subscribers
  • 45:10 – Power Booster Ad Campaign #5 – A re-engage or win-back campaign retargeting people who took the free trial but cancelled
  • 45:55 – Power Booster Ad Campaign #6 – Retargeting campaign with the objective to get an Infusionsoft Marketplace testimonial
  • 46:55 – If you are an Infusionsoft user advertising on Facebook, sign up for a Sync2CRM 7 day free trial by clicking here
  • 47:10 – Question: Where can we get this deck? You can download it on this page! (more specific)
  • 47:55 – Question: What is the difference to Sync2CRM and SyncSumo?
  • 52:12 – Question: How small can a custom audience be?
  • 53:04 – Question: What is the minimum spend on Facebook that you would suggest to get started with Sync2CRM?
  • 56:35 – Question: Will it make me more money?
  • 57:55 – Contact information

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