How To Create Digital Marketer’s 4 MUST HAVE Custom Audiences

Facebook Custom Audiences are the foundation of Facebook ad success.

Why?

The reason is simple: These audiences have already shown interest in your brand and offers by visiting your website or by joining your list. They are warm traffic. They are the low hanging fruit.

In the words of Digitalmarketer.com’s Molly Pittman:
“Creating Custom Audiences is really the low-hanging fruit. It is one of the first things I did when I started running Facebook ads.”
– Molly Pittman, Vice-President of Traffic, Digitalmarketer.com
 

In this post, you will learn about the 4 Facebook Custom Audiences that you should be creating immediately when you do … ..

5 Tips For Making Facebook Video Ads

Facebook video ads are amazing, because they can get you great exposure and clicks back to your website at a very low cost per click.

At the same time, it’s a pretty unique (and sometimes obscure) ad format…and there are a couple of things to consider when putting them together.

Read on to find out how you can make THE MOST out of your Facebook Video Ads, without wasting your time or money.

 
Tip #1 – Do something to get their attention
Let’s start with a big one!

You need to do something to get people’s attention…and get them to turn on their … ..

What is a Facebook pixel, and how can it supercharge your marketing efforts?

Working in business comes with its own unique set of challenges.

As an entrepreneur, you are likely to come across three challenges:

Firstly, how to increase sales and keep it consistent for the long term.
Secondly, how to keep costs low.
Thirdly, how to find interested customers quickly.

Thankfully, nestled inside Facebook’s ads platform lies a neat little feature called Facebook pixel.

This allows you to install a ‘cookie’ on the devices of visitors. You can ‘track’ them as they visit your other pages, and ‘retarget’ (more on that later) as they browse the web.

When used properly, ad spend decreases, reconnecting with … ..