Why Most Facebook Ad Metrics Are Useless …
Today’s topic, 3 Stupid Facebook Ad Metrics That Need To Die, is inspired by a recent post from Larry Kim, over on the Wordstream blog, called 6 Stupid Marketing Metrics That Need to Die.
So, in that vain, I am going to tell you which Facebook ad metrics are not just useless, but in the wrong hands can be downright dangerous, causing you to make poor decisions and lose money on your Facebook ads.
And, of course, I don’t just leave it at that. I will also tell you what you should be looking at … ..Continue reading