How To Create Infusionsoft by Keap and Facebook Ad Campaigns That Work Together To Increase Conversions and Lower Ad Costs

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In this training, we are going to cover how to create Infusionsoft by Keap and Facebook Ad campaigns that work together to increase conversions and lower ad costs.

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Time Stamped Index of the Video

• 0:01 – Welcome message
• 1:41 – Four pre-requisite concepts: 1. Pixels – 2. Custom Audiences – 3. What Sync2CRM does – 4. Leaky Buckets
• 2:10 – Facebook Pixel – a Facebook pixel to put onto your website and landing pages to track conversions page visits
• 3:54 – Pixelling – Driving someone to your website to pixel them.
• 4:43 – What was the “Email List” is now the “Pixel List”.
• 5:40 – Facebook Custom Audiences – A list of Facebook users who meet certain criteria, comparable to a saved search of contacts in Infusionsoft.
• 7:37 – Dynamic Custom Audiences – Decreases ad costs and increases conversions as you are only showing relevant ads to the right people at the right time
• 9:19 – Sync2CRM – Syncs custom audiences in Facebook using Saved Searches in Infusionsoft by Keap
• 10:00 – Automate Facebook campaigns like Infusionsoft by Keap campaigns
• 11:03 – You can find the Sync2CRM demo here.
• 12:12 – Leaky Buckets – All the contacts in a campaign who you cannot reach or who do not reach the next goal in your campaign
• 13:08 – Customer Journey example – From “Cold Traffic” to “Paid Subscriber”
• 15:42 – Customer Journey chart and “Leaky Bucket” metrics
• 18:55 – Power of combining email with Facebook Ads campaigns
• 20:05 – Reverse engineering the customer journey
• 21:30 – Reverse engineering an Infusionsoft by Keap and Facebook Ads marketing campaign
• 23:20 – Facebook Ad objectives explained
• 25:04 – Facebook Ad campaign that drives cold traffic to content
• 27:15 – Offering a lead magnet and targeting with Custom Audiences
• 33:45 – Attend webinar campaign – email sequence to get subscribers to watch the webinar
• 35:14 – Customer onboarding sequence to convert free trial signups to subscribers
• 35:36 – Customer feedback sequence to get valuable feedback and reviews on the Infusionsoft by Keap Marketplace
• 36:50 – Let’s turbocharge this Infusionsoft by Keap email campaign through Facebook retargeting
• 37:40 – Power Booster Ad Campaign #1 – Automated Facebook Ad campaign going after the people that did not register for the webinar
• 41:19 – Power Booster Ad Campaign #2 – Campaign targeting people who have registered for the webinar, but haven’t yet attended
• 42:12 – Example ad targeting and ad creative for campaign
• 43:10 – Power Booster Ad Campaign #3 – Targeting subscribers who have attended the webinar, but never signed up for the free trial
• 43:56 – Power Booster Ad Campaign #4 – Getting more free trial users to convert to paid subscribers
• 45:10 – Power Booster Ad Campaign #5 – A re-engage or win-back campaign retargeting people who took the free trial but cancelled
• 45:55 – Power Booster Ad Campaign #6 – Retargeting campaign with the objective to get an Infusionsoft by Keap Marketplace testimonial
• 46:55 – If you are an Infusionsoft by Keap user advertising on Facebook, sign up for a Sync2CRM 7 day free trial by clicking here
• 47:10 – Question: Where can we get this deck? You can download it on this page! (more specific)
• 47:55 – Question: What is the difference to Sync2CRM and SyncSumo?
• 52:12 – Question: How small can a custom audience be?
• 53:04 – Question: What is the minimum spend on Facebook that you would suggest to get started with Sync2CRM?
• 56:35 – Question: Will it make me more money?
• 57:55 – Contact information

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