The Great Guide To Facebook Custom Audiences

“Personalization is the bedrock of modern marketing. If we have data about our customers, we can personalize every message for them.” – Dawn Of The Digital Marketer
What Are Facebook Custom Audiences?
Facebook Custom Audiences are very simple. When you hear custom audience, think list. A custom audience is Facebook’s term for a list of its users that can be used for ad targeting.

Custom audiences are not a new concept. They are an old marketing concept applied in a new way. We have been segmenting lists and delivering targeted messaging forever. First direct mail. Then email. Now online ads.

In your email provider, … ..