Infusionsoft Double Opt-Ins That Convert

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I could call this post “Infusionsoft Double Opt-Ins That Don’t Suck!”

Imagine this … You have put together the world’s most valuable lead magnet. You spent money on Facebook advertising to get a new contact to opt-in to your lead magnet. Then, being the good citizen that you are, you sent them a double opt-in request, and …

<Crickets!>

Frustrating, right?

You could be losing 80% – 90% of your opt-ins at the double opt-in step!

If you care about conversion, I am going to take you on a deep dive into an often overlooked – but costly – piece of our Infusionsoft marketing funnel … the double opt-in request.

You will learn four different ways to tweak a double opt-in request, including:

1) How-to get the stock Infusionsoft snippet to deliver content even if they don’t opt-in
2) How-to send reminders to double opt-in using the stock Infusionsoft snippet
3) How-to build a custom double opt-in process that gives you more control over the branding and message
4) How-to build a custom double opt-in that redirects to a page on your site instead of that ugly black box on an empty page!

Be sure to let me know what questions you have, either here or in my Facebook Group

Time Stamped Index of the Video

• 0:07 – Four ways to do double opt-in
• 0:33 – Strict construction of double opt-in using confirmation snippet in Campaign Builder
• 1:44 – Problem with standard double opt-in … conversion rate is terrible (frustrating when you spend time and money to get people into your opt-in list)
• 4:20 – How to “cheat” the double opt-in snippet so contact gets contact whether they confirm or not
• 7:20 – Pros and cons of requiring double opt-in
• 9:20 – How to send multiple reminders asking contact to double opt-in
• 13:14 – Side-by-side comparison of standard confirmation snippet, custom double opt-in workaround and custom double opt-in with redirect
  • (16:30) – Standard double opt-in
  • (17:25) – Custom double opt-in
  • (18:30) – Custom double opt-in with redirect
• 19:20 – How to build a custom double opt with redirect
  • (19:45) – Step #1 – Create confirmation link (automation link)
    • (21:02) – Javascript code required to make the page redirect
    • (22:04) – Get ID of link from URL
  • (22:35) – Step #2 – Create email template for double opt-in request
    • (22:58) – Setting up custom opt-in link
    • (23:41) – NOTE: Make sure to apply a tag when the link is clicked. You will use that tag to trigger the goal following the opt-in sequence.
  • (24:19) – Step #3 – Create action set to send email
  • (26:18) – Step #4 – Add action set to campaign

Survey: Do you request a double opt-in? Strict or nice to have? And, if so, what percentage actually click the double opt-in link? Leave your answer below …

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