3 Actions You Should Take Today As A Result Of Facebook’s Latest Coup
Facebook recently released their earnings report for Q1 2016 and absolutely crushed analyst’s expectations.
This at a time when everyone else in their space (read Google, Twitter, etc) disappointed and had their shares punished.
While we, as small business marketers, don’t really care about most of what was in their earning report or call with analysts, there are a few take-aways that I thought were important …
More people continue to use Facebook:
✓ More than 1.65 billion people now use Facebook each month and 1.09 billion each day (up 16% compared to last year)
✓ More than 1.5 billion people accessed Facebook from mobile devices in March, up 21% from last year
✓ More than 1 billion people are now using Facebook on mobile every day
Facebook OWNS online advertising
✓ 82 per cent of Facebook’s revenue comes from MOBILE advertising.
✓ 85 cents of every new dollar spent in online advertising will go to Google or Facebook!
And finally, Facebook said that while it increased the number of ads it shows to people, it hasn’t harmed the user experience because it’s been able to make ads very RELEVANT to individual interests.
Why You Should Care About These Numbers …
You should care because … whether you know it or not, whether you advertise on Facebook or not, or even use Facebook or not … the future of your business is being written by these trends.
This is one of those sea changes that will wipe out many businesses and catapult others to new heights in the blink of an eye.
But really, the $64,000 question is not why you should care but what should you DO, as a result?
Wall Street is not often dumb-struck by a company’s performance. But last week, Facebook left analysts and investors completely gaga. How did they do it?
The consensus is that Facebook has deftly navigated one thing that everyone else either missed or underestimated: the lightning fast adoption of MOBILE … and its attendant implications.
The good news, for you, is you are not Facebook, Google or Twitter. You don’t have to figure things out first. You just have to follow the “smart money”.
And the smart money right now is Facebook.
3 Actions You Should Take Right Now
1. If Facebook advertising is not currently a core competence of your company, create a plan to make it one ASAP.
2. Optimize everything for mobile immediately … while at the same time understanding that the shift from a website world to an app world is already in full motion.
3. Facebook cares about and rewards relevance. This is not a coincidence. It is their secret sauce.
Follow their lead by taking advantage of individualized customer data to laser target and personalize messaging.
Let me know in the comments below if 1) You think I am overstating the case and/or 2) What your takeaways are from this data and what do plan to do about it, if anything … I’d love to hear your take.