How to Speak CEO (Part 3) – Eat Your Own Cooking

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Summary:

In How to Speak CEO Part 3 – Are You Eating Your Own Cooking? Kim Snider – Infusionsoft’s 2014 Most Helpful Partner, talks to the audience about the importance of “practicing what you preach” as a business. From “big ideas” to “breaking the Tyranny of Urgent” Kim shows the audience what it takes to be more committed, more productive and, ultimately, more successful as a businessperson.

Time Stamped Video Notes:

• 01:15 – The Big Idea when it comes to eating your own cooking
  • 01:50 – When your clients interact with you, is it clear that you eat your own cooking?
  • 02:25 – Authenticity and congruence in your messaging is paramount to success
• 03:00 – The Tyranny of the Urgent
• 03:58 – Importance means having long-term strategic impact on the company
• 05:20 – Stack ranking Important/Non-Urgent tasks versus Urgent/Not-Important tasks
  • 07:35 – Why we struggle to work ON our business
• 8:20 – Kim and IS Beginner are FAR FROM PERFECT — Being perfect isn’t the objective; trying to be perfect is
• 09:14 – Breaking the Tyranny of Urgent
  • 09:20 – Systems
    • 10:30 – If you hired you, what advice would you give you?
    • 11:45 – Eliminate –> Automate –> Delegate –>Consolidate
    • 22:00 – Are you taking your own best advice?
  • 22:19 – Mindset
    • 23:05 – THE focus question for mindset from The One Thing by Gary Keller
    • 25:11 – A falling domino can topple something 50% larger than itself—This is the essence of the domino effect
    • 25:30 – Geometric progressions aren’t just applicable to physics, they’re applicable to business as well
    • 26:50 – Brainstorm “The Focus Question” –> Find the lead domino –>Learn to say “no” –>Embrace the chaos
    • 31:30 – What can I achieve if I can focus on “The One Thing?”
  • 32:20 – Habits
    • 32:28 – How would things be different if, every day, I was able to spend three, uninterrupted hours on “The One Thing?”
    • 33:00 – Wake up at 5AM–> Go through a morning routine –> Shut out all the distractions –> Do NOTHING but work on The One Thing
    • 35:20 – 99% of “high-achievers” wake up and have a morning routine
    • 37:37 – Why is it that 99% of high performers share this habit?
• 38:18 – “Absorb what is useful. Discard what is not. Add what is uniquely your own.” – Bruce Lee
• 38:50 – Build a business that models what it preaches
• 39:00 – Questions
  • 39:30 – How hard is it to find the domino and what if I don’t find it?
  • 42:38 – Do you have a coach to help you grow your business systems?
  • 43:20 – You mentioned podcasts at the beginning, which do you recommend to help us stay focused and grow our business?
  • 44:42 – If your schedule does not accommodate the 5AM early alone time, what other time do you recommend?
  • 46:10 – In terms of delegation, what happens if you don’t have the money or resources to do it?
  • 48:04 – What are other habits that you use to stay focused and be productive?
  • 50:10 – Are there any other automation tools that you use – other than Infusionsoft – that you use and love?
• 52:45 – Kim’s final thought — When you dream about your business and what it could be, what do you see?
• 53:05 – Kim’s contact information

5 Key Points:

• Authenticity and congruence are indispensable attributes of any successful business.
• Succumbing to the tyranny of urgency will make you an ineffective CEO and severely hamstring your business.
• System –> Mindset –> Habit … These are the keys to breaking the Tyranny of Urgent.
• The morning is your time to shine—wake up early, start a routine and stick to it.“
• Absorb what is useful. Discard what is not. Add what is uniquely your own.” – Bruce Lee