How to Sync Facebook Contacts With Infusionsoft

2

Are you a marketer who uses Facebook advertising? Do you want to know how to automatically sync Facebook contacts from the new Facebook Lead Ads straight to Infusionsoft, instantly, without having to upload and download files?

Do you want to use the data in your CRM to improve the ROI on your ad spend? How about using Facebook advertising to improve the ROI on your email and content marketing?

All of that is possible when you sync Facebook contacts auto-magically between Facebook and Infusionsoft.

In this demo replay, I show you how to sync Facebook contacts to Infusionsoft and visa versa …

 

Time Stamped Index of the Video

• 0:07 – Polling the audience about use of Sync2CRM and questions you would like answered in this session
• 3:09 – The split between Sync2CRM and Sync2CRM
• 8:10 – What does Sync2CRM do?
• 9:00 – What is a Facebook Lead Ad?
• 11:00 – Lead Ad demo
• 12:10 – The problem with Lead Ads is the data is “stuck” in Facebook
• 13:14 – What is a Facebook Custom Audience?
• 14:37 – How do you use Facebook Custom Audiences (lists)? What is the purpose or value?
• 16:19 – How do Facebook Custom Audiences improve campaign performance?
• 18:42 – Connecting your Facebook and Infusionsoft accounts to Sync2CRM
• 21:00 – Connecting a Facebook Lead Ad to your app so it grabs the leads as they come in
• 22:00 – Lead ads are connected to Facebook pages. Custom audiences are connected to Facebook ad accounts.
• 23:44 – How to tell Infusionsoft which tag(s) to apply when new lead is added to Infusionsoft
• 24:25 – Check ‘Include Prior Form Submissions’ to import previous form submissions
• 25:33 – Luke Skywalker has been added to Infusionsoft with the tag we specified
• 27:30 – Our experience with cost of leads opting using Facebook Lead Ads
• 28:38 – Why leads from Facebook Lead Ads are good strong leads compared to from other sources
• 29:30 – The symbiotic relationship between Infusionsoft and Facebook advertising
• 30:00 – Question about Instagram ads
• 31:31 – Creating a custom audience with Infusionsoft data
• 32:13 – Difference between website custom audiences created by pixeling and dynamic customer lists from Infusionsoft
• 33:42 – Setting up automatic Custom Audience syncing in Sync2CRM
• 34:28 – Use tagged contacts or saved searches to create Custom Audience
• 35:00 – Sync Custom Audience as often as every three hours
• 35:57 – Difference between Infusionsoft contacts in your list and the number shown in Facebook Custom Audiences
• 40:28 – How small of a list is too small?
• 43:01 – Question: When will you integrate with Aweber and MailChimp?
• 44:47 – Question: How do I know who the people are that Facebook matches to my custom audience list?
• 52:20 – Question: Can you show example of Infusionsoft and Facebook campaigns working together using Sync2CRM?
• 61:31 – Question: How expensive is it to run a Facebook Lead Ad?

Survey: What is your best idea for using Facebook Custom Audiences in an ad campaign? Leave your answer below …