NEW! We are very proud to now be among Facebook's Recommended Integration Partners! X

New Features in February Release of Sync2CRM

by Kim Snider - Get free updates of new posts here

We have just released new features in Sync2CRM that we think you will really benefit from …

– We have changed our free trial period for new users from 7 DAYS TO 30 DAYS. We want you to have ample time to implement the software and see its value.

– We added advanced Lead Ads Field Mapping. Now you can put data from any field on a Facebook Lead Ad form in any field in your Infusionsoft app so you can QUALIFY LEADS and create TARGETED CAMPAIGNS based Lead Ad inputs.

Facebook Lead Custom Field Mapping in Infusionsoft

– We now store your most recent data map as the default for that page so each time you connect a new lead ad you SAVE TIME by not having to re-enter the same mapping. Just add any new fields or change the defaults.

– When you connect a new Lead Ad, you can select one or more of your Facebook Custom Audiences and the new lead is instantly synced to the custom audience so you can BEGIN SHOWING THEM ADS IMMEDIATELY, based on where they are in the funnel.

– When you connect a new Lead Ad, you can choose to send an email notification with the new lead information to one or more email addresses. The subject line of the email is also editable so you can PARSE AND ROUTE EMAILS TO TEAM MEMBERS automatically using inbox filters or parsing software. (Of course, we love both Parsey and Zapier for that!)

– We now match all 3 email address fields and all 4 phone number fields in Infusionsoft when creating or syncing Facebook Custom Audiences. This will significantly IMPROVE MATCH RATE, especially for those whose database is phone centric. (NOTE: I forgot this one in the original email and blog post … Doh! So many new features I just can’t keep up with them I guess!)

– We have changed the sync interval to 1 hour from 3 hours on Facebook Custom Audiences. This is important for customers with BIG CAMPAIGNS IN TIGHT TIMEFRAMES, like a launch, for example.

(NOTE: If you are already syncing a custom audience, you will need to login and change the sync interval for each custom audience in the dashboard. It will not change to 1 hour automatically.)

There are also some geeky and subtle things in version 2.1 that make the app better but are less obvious …

– We have improved fault tolerance for Infusionsoft network errors. This has reduced the number of failed syncs by about 80%. We continue to work on tracking down other causes and eradicating them but this was a big one.

– We have made some changes to the user interface (UI) to make it a smoother, more intuitive experience.

– We have resolved various and sundry bugs that were reported after the release of Version 2.0.

You can see a step-by-step walk through of how to set-up Sync2CRM, including the new features, in the following demo videos …

How To Set Up Facebook Custom Audiences in Sync2CRM

How To Set Up Facebook Lead Ads in Sync2CRM

In Other News …

We recently passed the 2 million contacts per day synced to Facebook custom audiences mark. And within a week, almost had a 3 million contact day (it was 2.9 million … so close!.

We have put a lot of time and money into building a stable platform, with state of the art architecture, that can support your business in MISSION CRITICAL CAMPAIGNS such as massive launches. This isn’t just something we threw together on a $20/month server.

What’s Next For Sync2CRM?

Stay tuned because our Active Campaign and MailChimp integrations will be out next. And there is lots more to come!

If you are not already a Sync2CRM Insider, opt-in to our email list so you will receive tips, tricks and ideas to help you use your CRM with Facebook in creative ways to get more leads, improve conversions, reduce ad costs, scale campaigns automatically and banish CSV files forever.

If you have any thoughts, questions or comments on this release or future functionality, please feel free to either leave them in the comments below, on our Facebook Page or in the blue chat button on the bottom right hand side of every page.

I read and respond to every comment and would love to hear from you.

Give Us Some Love!
Click Here to Leave a Comment Below 0 comments