What Is A Facebook Custom Audience?
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A custom audience is similar to a Saved Search in Infusionsoft. It is a group of Facebook users who meet certain criteria you specify. You can then create ad campaigns that include and exclude these custom audiences.
There are two main ways to create a Facebook Custom Audience: 1) put Facebook’s website tracking pixel on your pages, landing pages and order forms; and 2) upload offline data (via csv or API).