My Contact List Is Not Matching Up In Facebook?
by Kim Snider - Get free updates of new posts [thrive_2step id='749']here[/thrive_2step]
When syncing your contact list into Facebook, your contacts email address plays a very important part in determining they are a match for your custom audience.
From our experience, if your list is B2C we should expect up to 70% of email addresses to match up in your custom audience.
If your list is B2B then the matches will be lower at approximately 40% – 50%.
This is because if a client has given you their business email address but uses their personal email address for Facebook, their business email address may not have a Facebook Account registered with it, meaning there is no profile to target to.