Use Facebook Ads to Promote New Products & Services to Your Buyers List
One of the best ways to use Facebook advertising is to announce your new product or service offering to your existing buyers.
As you know, up to 70% or more of your emails are not getting opened so there is a large number of customers on your email list that may never see your newly created product or service without trying to reach them in another channel.
Some marketers will use offline marketing such as direct mail to reach those that email won’t but that can be cost prohibitive and only give you a single impression.
Create a custom audience via Sync2CRM of your buyers to reach them on Facebook where they spend 14 hours a month on average. This gives you the opportunity to reach them with multiple impressions over time within their Facebook newsfeed where they spend a lot of time.
If they purchase your new product or service, Sync2CRM will help you automatically move them into your new product buyers segment so they now see ads that show them how to consume the new product they purchased, encourages them to share it with others and helps to eliminate buyer’s remorse and returns.