Let Facebook Ads Long Term Nurture Prospects & Customers
A great way to leverage retargeting to nurture your relationship and build brand equity with customers and prospects is to create Facebook ad campaigns that includes up to 50 (max per ad set that Facebook allows) promoted posts.
Consider using a 70, 20, 10 split.
70% – Posts that drive people back to your blog, Testimonials, FAQs, your YouTube videos (upload them to Facebook, and link to a lead magnet or supporting blog post or offer), and more.
20% – 3rd party mentions of your company, market research, stories that support your position in the market, etc (you can use Snip.ly with these to overlay your offers on these articles) – This is a great way to leverage the authority of others to align with your product or services to build trust with your prospects and customers.
10% – Evergreen promotions and offers.
Then for as little as $2.00-$5.00 per day (or more if you have big traffic or lists) you are able to put different posts in front of the audience (Facebook will rotate dynamically) so they don’t get “ad fatigue” over time.
This enables you to stay in front of with people that you have a relationship with and give them new opportunities each day to engage with your content and offers, not burn them out on a single retargeting ad and it’s an automated way to stay relevant and provide value over time automatically.
You can run more than one of these campaigns at a time if you have more than 50 posts and you can create segmented long term nurture campaigns based on prospects v.s. customers or within specific customer or prospect segments.
Implement this strategy as soon as you can and let Facebook nurture your customers and prospects for you…