Use Retargeting to Reach Email Contacts With Vertical Specific Content
Do you have prospect or customer segments within your CRM that are interested in a specific topic?
I bet you do. Rather than showing your prospects and customers generic content that doesn’t add value for them, focus on giving them very specific content that relates to the vertical they are in or interests they have.
With CRM retargeting using Facebook ads you can keep your brand and message in front of your target segments and provide them with valuable content that they want to consume.
This will allow you to build on the relationship you have with them as it relates to their industry vertical and particular topics they’ve expressed interest in. Combine email marketing with a specific Facebook ad campaign for each vertical or interest and you will quickly turn prospects into buyers and existing customers into repeat customers.