Use Facebook Ads to Target New Email Opt-Ins With A Splinter Offer
A great way to turn prospects into buyers is to “splinter” off a product or bonus that is a part of your larger core offer.
This is called a splinter offer. In many cases, marketers will add bonuses or gifts when you purchase their main product or service. You simply use those freebies as a splinter offer for those that don’t initially take you up on your core offer.
You can sell that bonus or gift for a nominal fee like $7. This gets them spending money with your company and allows them to start consuming are part of your products or service. Those that do take you up on your splinter offer are 10x more likely to purchase your core offer once they’ve consumed your splinter offer.
Facebook ads that use custom audiences synced with Sync2CRM make the retargeting process super simple so you aren’t only using email marketing to get the prospect to take you up on your splinter offer.