Use Facebook Ads to Improve Upsell or One Time Offers
Did your new customer not taking you up on your upsell offer?
On average 30% of new and returning customers will purchase your first upsell or one-time offer (OTO) and this percentage drops as you add on additional one-time offers during the checkout process.
One way to drastically boost your sales of offers after the initial sale is to use Facebook custom audiences that are being automatically synced with Sync2CRM to retarget your new customers with Facebook ads that get them back to the upsell offers they didn’t purchase. In many cases, people get distracted or initially don’t see the value in your upsell offer but with a little nurturing with Facebook ads they will purchase your upsell offers.
Generally, an ad campaign that runs for 3 to 7 days is sufficient to get new customer to take you up on your upsell offers. If they do purchase then you can show them another offer or if you have no other offers to show them on Facebook then you can kick off a product or service consumption ad campaign to encourage them to use the product or service they bought from you and to keep your product or service at the top of their mind so they will share it with friends and family to generate referrals for your business.