Target People Who Abandoned Cart or Order Form with Facebook Ads
Every day a HUGE number of sales never happen because people abandon the cart during the checkout process.
These days we are all heavily distracted with life and our attention spans are short. This is exaggerated even more by our growing use of mobile devices throughout our daily lives.
One way to increase your sales from abandoned carts is to retarget those potential buyers with ads on Facebook so that they can come back to your website to finish their purchase.
You can do this using a Facebook website custom audience for folks that have visited your add to cart page and or use an email based custom audiences if you collect their email address in the early stages of the checkout process. In either case, you can drastically improve your sales by pro-actively retargeting folks that add products to your cart but don’t finish their purchase.